Southern Belles Formal & Bridal | Prom, Pageant & Bridal, Knoxville TN

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Prom

Pageant

Homecoming

Brand new, with tags

Prom and homecoming

The latest from Sherri Hill, Jovani, Ava Presley, Portia and Scarlett and more, all brand new and ready to take home today. Over 2,500 gowns on the floor, so bring your friends and make an afternoon of it.

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Established in 2012

Woman owned. Woman operated. Always welcome. Always fabulous.

Southern Belles is East Tennessee's home for prom, pageant and homecoming gowns. Formerly Southern Belles Closet, now reimagined with all new, on trend styles: over 2,500 brand new gowns and designer picks under one roof. This is where your dream dress lives.

Locally owned and proudly operated by Joy Sabo since 2012.

About us

Love letters

"Adorable store with very helpful staff, a large selection and a lovely owner. My daughter was having a very hard time finding a prom dress and our consultant Berkeley was energetic, knowledgeable and so fun. She found my daughter the absolute perfect prom dress."

Michelle, Charleston SC

"This place is amazing and so much fun! Each young lady was treated so kind and the compliments flowed. My daughter was treated like a princess and she found the perfect dress for prom. Berkeley was amazing and Joy the owner was bomb too!"

Nicki

"When I say I highly recommend this place, I mean it. I am still very new to pageantry and dress shopping gives me the most anxiety. Every single girl was helpful and supportive. They knew exactly what I wanted and even pulled the most stunning earrings to match."

Morgen

"These ladies are exceptional! As soon as you walk in the door someone is ready to help. I wish we had known about them the last two years. So helpful and nice. 100% recommend to anyone trying to find the perfect dress."

A prom mom

Sherri Hill

Jovani

Ava Presley

Portia and Scarlett

Alyce Paris

Johnathan Kayne

Primavera Couture

Atria

Colors Dress