From pop-up racks to runway ready. Established in 2012.
What started in 2012 as a weekend consignment event, modeled after kids' pop-up sales but filled with sequins and satin, has blossomed into East Tennessee's go-to destination for prom and pageant. Over the years, Southern Belles Closet evolved from a seasonal event into a three-month shopping experience, and today, we're a full-fledged, year-round boutique.
We began with gently-loved gowns from the local community, but now? We're proud to offer over 2,500 brand new, name-brand prom and pageant gowns, all waiting to make their debut. Think handpicked designer styles, glam-worthy accessories, and that just-right mix of sparkle and sass.
As we continue to grow, we're stepping into an exciting new chapter. We officially retired our consignment services and fully embrace our future as a modern formalwear boutique. With that shift comes a fresh new look. We're dropping "Closet" and reintroducing ourselves as simply Southern Belles.
New name. New brands. New styles. Same heart, same sparkle.
We're so grateful for the love and support over the last 12 years as a small, woman-owned business, and we can't wait for you to see what's ahead. Whether you're twirling toward prom night or preparing to shine on stage, we're here to hype you up, style you out, and make the moment everything.
xoxo, Joy & The Southern Belles Crew