Our prom collection showcases the latest trends from top designers like Ava Presley, Portia and Scarlett Couture, and Jovani. Whether you're looking for high glamour or a fashion-forward statement, our curated selection is designed to make you stand out on prom night. All gowns are brand new, with tags, and ready to take home today.
Our bridal collection features over 600 brand-new, off-the-rack gowns in a wide range of styles, sizes, and designers—ready to go home the same day. Whether you're dreaming of something classic, modern, romantic, or bold, you'll find a gown that reflects your unique style without the wait. No long ordering timelines, no stress—just beautiful dresses ready for their big moment.
Newest Arrivals in Prom
Woman owned. Woman
operated. Always welcome. Always fabulous.
Southern Belles is East Tennessee’s premier destination for prom, pageant, and bridal gowns—formerly Southern Belles Closet and now reimagined with all-new, on-trend styles. With 2,500+ brand new gowns, 600+ off-the-rack bridal dresses, and designer picks, this is where your dream dress lives.
Bridal is by appointment only—and trust us, we’re absolutely worth the drive to Knoxville.
Locally owned and proudly operated by Joy Sabo since 2012.
“Came from Ohio to get my wedding dress here. The sweet young lady, Berkley, made the experience amazing! I had tried several beautiful dresses on, she had a bright and bubbly attitude the entire time. We found THE dress for me. The prices vary, but they're all very affordable and budget friendly. Thanks again to Berkley for making the experience worth the drive!”
• Alivia Fyffe
“I can’t say enough about Southern Belles! I found the wedding dress of my dreams for an affordable price!! They had many to choose from and prices were amazing! The staff is outstanding! From the minute you come in until you leave they make you feel welcome. One of their wonderful employees helped me get in and out of the dresses quickly, utilizing my timed appointment efficiently. Hands down best place to find a wedding dress! Thank you!!! ”
• Jami
“Adorable store with very helpful staff, a large selection and a lovely owner. My daughter was having a very hard time finding a prom dress and our consultant Berkeley was energetic, knowledgeable and so fun. She found my daughter the absolute perfect prom dress. Miss Joy the owner was so nice and helpful. Sending Southern Bellas all the love and appreciation from Charleston, SC ”